Shop love | norsu interiors

September 15, 2014

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My lovely blog friend norsu interiors turned one on 1st September and what would be a better way to celebrate than releasing a gorgeous set of beautifully styled photos featuring their current range of products. Norsu’s selection includes many things high on my wish list (Pia Wallen Cross blanketleather strap hangers from Matilda ClahrIcelandic sheepskins and By Nord bedding just to name a few) and I’m happy to say that they have now added some gorgeous products from danish brand Ferm Living into their selection. For those of you living in Australia I have some really great news today – namely, norsu is opening a new bricks and mortar store in Melbourne in this October! So sad it’s this far away from where I live – I would love to visit this shop as I’m sure it will be as lovely as their online store!


I’m so happy that lovely ladies Nat and Kristy found time to answer also some questions.

Tell us a little bit of your background.
We both come from corporate marketing and communications roles within large multinational organisations. After both having our first children (Lachlan & Annabel) within a month of one another, we were introduced through a local mother’s group. We not only shared the experience of being new mums together, but also discovered a mutual love of all things Scandinavian design related along the way. Not long after returning back to our corporate roles after maternity leave, norsu was born. It provides us with a creative outlet that we were unable to channel in our corporate jobs, while also allowing us to utilise the skills we had gained from 10+ years in those roles. Nat also has an IT degree under her belt which has really come in handy with the website management!

How you came to the idea to launch norsu?
After continuously obsessing over Scandi blogs and interior mags, one common theme emerged – the lack of access that Australian consumers had to purchase beautiful Scandinavian homewares. We were initially going to focus on selling art after an overwhelming amount of feedback received for a piece of Marimekko fabric that was on display in Lachlan’s nursery, but the business concept soon evolved once we realised we couldn’t stop at art!

How do you balance work and family life?
This is very tough at the moment. norsu is growing at a rapid rate, and it is proving difficult for the two of us to keep up with the demand. In addition to norsu, Kristy is only just stepping away from her corporate role at the end of this month, and Nat has recently had her second child, Harvey, which is a full-time job in itself. We tend to take norsu one day at a time, doing what we can, when we can, but always ensuring it doesn’t encroach too heavily on our quality family time. This often means a lot of late night work when our little ones are asleep, to enable us to spend time with them during the day.

What inspires you?
We draw inspiration from many forums, but at the moment, our favourite would have to be Instagram! We love getting to know people from all over the world, and the insights into their lives that Instagram allows us to experience. As we are dealing with designers on the other side of the world, it is not always easy to keep across their new products and collections via traditional means such as magazines or email. With Instagram, we are able to gather this information as quickly as others living in the same city as these designers, and are finding it to be extremely advantageous in keeping a finger on the pulse of emerging trends.

What is your advice to someone thinking about launching an (online) business but still in doubt?
Go for it! If you have a strong passion and a great idea, you really have nothing to lose other than your time. With the amazing software available these days, a website can be very inexpensive to set up, and extremely easy to manage. Keep things simple, and make sure you utilise other online forums such as social media to complement your core platform. Above all, back yourself, and make sure you have some fun along the way… Good luck! :)

Thank you ladies, it was so nice to get to know more of behind the scenes of norsu!


Since I’m currently enjoying my time with family and friends in magnificent Cote d’Azur I won’t post here more during this week. So I wish you a great week and see you already on next Monday! :)


// Styling by Julia Green from Greenhouse Interiors, photos by Armelle Habib //
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  • Scarlett Rodoreda | Glimpse & Glimmer

    I only recently discovered Norsu and I am hooked. I added one of the Pia Wallen blankets to my collection immediately.

    Absolutely love your blog. Such gorgeous inspiration

  • Maarja

    Anu, kui ma nüüd oma pangakonto kallal liigselt vägivallatsen ja Norsust süüdimatult tellima asun, näitan ma näpuga igatahes Sinu peale. ;D :D

    Ja mõnusat reisi, palju päikest ning küllaga toredaid elamusi teile :D

    • Anu

      Selge, eks võtan siis süü omaks kui Sa tõesti tellimisega pidama ei saa :)
      Ja aitäh heade soovide eest, reis oli tore ja päikest täis ja väike T. pidas lennud ilusti vastu :)

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