There are times when I see something online and I know from the first sight that I just have to share it. This beautiful Nordic style apartment is one of those. It’s located in Helsinki Kalasatama district and decorated by Minna Jones (you can see photos of her own home and read an interview with her here) for NCC housing. You can find more info about the furniture and accessories used in this apartment from Minna’s blog.
Hello again! I’m back home from our trip to Southern France with loads of happy emotions and ready to face the cold and rainy weather we have outside.
While trying to catch up with reading my favorite blogs I stumbled upon this lovely monochrome Danish home via Stil inspiration blog. It’s decorated perfectly in monochrome palette (with an exception of kids room), but still feels warm and cozy thanks to the wooden details and shades of grey and hints of brown seen here and there.
// from Femina, photography by Birgitta Wolfgang Drejer //
My lovely blog friend norsu interiors turned one on 1st September and what would be a better way to celebrate than releasing a gorgeous set of beautifully styled photos featuring their current range of products. Norsu’s selection includes many things high on my wish list (Pia Wallen Cross blanket, leather strap hangers from Matilda Clahr, Icelandic sheepskins and By Nord bedding just to name a few) and I’m happy to say that they have now added some gorgeous products from danish brand Ferm Living into their selection. For those of you living in Australia I have some really great news today – namely, norsu is opening a new bricks and mortar store in Melbourne in this October! So sad it’s this far away from where I live – I would love to visit this shop as I’m sure it will be as lovely as their online store!
I’m so happy that lovely ladies Nat and Kristy found time to answer also some questions.
Tell us a little bit of your background.
We both come from corporate marketing and communications roles within large multinational organisations. After both having our first children (Lachlan & Annabel) within a month of one another, we were introduced through a local mother’s group. We not only shared the experience of being new mums together, but also discovered a mutual love of all things Scandinavian design related along the way. Not long after returning back to our corporate roles after maternity leave, norsu was born. It provides us with a creative outlet that we were unable to channel in our corporate jobs, while also allowing us to utilise the skills we had gained from 10+ years in those roles. Nat also has an IT degree under her belt which has really come in handy with the website management!
How you came to the idea to launch norsu?
After continuously obsessing over Scandi blogs and interior mags, one common theme emerged – the lack of access that Australian consumers had to purchase beautiful Scandinavian homewares. We were initially going to focus on selling art after an overwhelming amount of feedback received for a piece of Marimekko fabric that was on display in Lachlan’s nursery, but the business concept soon evolved once we realised we couldn’t stop at art!
How do you balance work and family life?
This is very tough at the moment. norsu is growing at a rapid rate, and it is proving difficult for the two of us to keep up with the demand. In addition to norsu, Kristy is only just stepping away from her corporate role at the end of this month, and Nat has recently had her second child, Harvey, which is a full-time job in itself. We tend to take norsu one day at a time, doing what we can, when we can, but always ensuring it doesn’t encroach too heavily on our quality family time. This often means a lot of late night work when our little ones are asleep, to enable us to spend time with them during the day.
What inspires you?
We draw inspiration from many forums, but at the moment, our favourite would have to be Instagram! We love getting to know people from all over the world, and the insights into their lives that Instagram allows us to experience. As we are dealing with designers on the other side of the world, it is not always easy to keep across their new products and collections via traditional means such as magazines or email. With Instagram, we are able to gather this information as quickly as others living in the same city as these designers, and are finding it to be extremely advantageous in keeping a finger on the pulse of emerging trends.
What is your advice to someone thinking about launching an (online) business but still in doubt?
Go for it! If you have a strong passion and a great idea, you really have nothing to lose other than your time. With the amazing software available these days, a website can be very inexpensive to set up, and extremely easy to manage. Keep things simple, and make sure you utilise other online forums such as social media to complement your core platform. Above all, back yourself, and make sure you have some fun along the way… Good luck! :)
Thank you ladies, it was so nice to get to know more of behind the scenes of norsu!
Since I’m currently enjoying my time with family and friends in magnificent Cote d’Azur I won’t post here more during this week. So I wish you a great week and see you already on next Monday! :)
This is the home of Laura Seppänen, an interior designer and web editor of Finnish home decor magazine Scandinavian Deko. Her white and light apartment with high ceilings and huge windows is located in the center of Helsinki. Laura has decorated her home in Scandinavian style, but with an Asian touch and colorful details.
I’m so happy that Laura kindly agreed to answer some decorating related questions.
Five words what you think the best describe your home?
White, light, classic, relaxed, Scandinavian style with a hint of ethnic vibes.
What is your favourite spot or favourite piece of furniture in your home at the moment?
I would have to say either Acapulco chair or that grey divan in the corner. I usually work from there. I also eat and sleep there. I do everything in there.
What are your favourite places for shopping things for your home? Any favourite webshops?
I usually shop locally here in Helsinki in small design stores. I also travel a lot so I bring souvenirs from other countries. Swedish Artilleriet is probably my favorite web shop.
What is currently on your wish list for your home?
I’m haunting lamps right now: ceiling, wall or floor lamps, I would need all of them. Also Bertoia chair is in the wish list.
What advice would you give to someone who starts decorating and wants to achieve the style similar to that in your home?
Buy things that mean something to you, consider all of the options and always think about the big picture.
Thank you, Laura for taking the time to answer the questions!
This Danish home of textile designer and illustrator behind MisseMai, Mia-Louise Mailund Smith is a light-filled and vibrant space full of classic furniture and lovely displays. We are used to see mostly white walls in Nordic homes, but here you can see beautiful soft tones on the walls. The soft colorful background makes the beautiful white shutters of the windows to really stand out. I love the big display shelving in this home and this beautiful and delicate MisseMai Windy autumn tree print on it.
It seems that summer has made a come back during the last days, but this corner on my String shelf where I put this little oak branch with acorn reminds me that actually it’s almost fall. So I try to take what I can from this sunny weather now and store this energy and warmth for colder and darker months ahead…
As it’s Friday (yay!) I wish you all a great weekend with lots of laughter and love :)
Muuto now has a beautiful new chair in its collection – the Fibre Chair made of recyclable plastic and wood fibers. Fibre chair has been designed to balance maximum comfort with minimum space. With a vast palette of shell colors, premium upholstery and leather options, and four different bases, it is quite versatile chair. Another new piece of furniture in their range is Airy coffee table, which comes in four different sizes and shapes and four different soft colors of grey, black, oregon pine or off-white.
In addition to new pieces of furniture, Muuto has launched also some really nice new home accessories. In line with the marble trend, they have launched Groove trivets made from white, grey or green marble. New candlesticks called Grip, and new set of Balance vases together with a tray on which they can be attached with a big hidden magnet. Finally, maybe my most favorite piece from their new products is the Push coffee maker which combines different materials and textures in its brown-grey stoneware body, its transparent lid and the beech wood grip. Looks good and definitely feels good to use :)
These are some of my favorite shots from my Instagram feed in August. It was such a versatile month with the weather changing from hot and sunny into cold and rainy within just a week or so. It seems that it’s now time to say a goodbye to lovely summer and welcome a new season with crisp air, colorful leaves and cozy indoor activities.
Wishing you all a beautiful new month! And for those starting school today a grea tand fun new school year! :)
Iittala has launched a series of small home accessories. The designs include a Kerros shelf, that transforms into a table or a two storey tray and a playful and functional storage system for walls, Aitio. Designed by Cecilie Manz, Aitio boxes can be mounted on the wall where needed, for example next to the door for your keys or on the kitchen wall. Besides walls, the Aitio storage looks good also on table-tops. Kerros shelf, designed by Matti Klenell, on the other hand creates some extra surface space.
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